Spencer's Lecture

Christopher Frayling 

What sort of research is he conducting?

FRAYLING underplays and to some extent misrepresents "action research"- the type of research that sits most readily with the artwork that speaks for itself.

Makes use of mainly stereotypes and fictional accounts to structure argument (how about staging the argument using actual examples of research projects from a variety of disciplines)

His academic research lies in film studies does his use of stereotypes make his own work fictional intervention that structures the debate and thus a form of action research.

FRAYLING actively constructs the debate- sets down the terms and performs it into existence
"The Rhetoric of research" (BIGGS, 2002) 

It is work arising from graylings category of research for and design that has come in for so much criticism (Largely by the design community) > work that speaks for itself is criticised > Research and methods typically more prominent in design > audiencing, sampling semiotics, experimentation.

Spencer's Lecture: Subliminal messaging

Lupton- Subliminal seduction 

Hermeneutics is a fancy word for Interpretation

Structures of social control: we would expect her to be receptive to the idea of subliminal advertising, her argument is largely critical - but still thinks it locates an important truth. 

Bryan wilson wrote a book "Subliminal Seduction", he spent a lot of time talking about the images and how they have a lot of sexual connotations. Folic objects and images can be found within other images to give subliminal messages towards sex. 

Falic objects can be found in the ice cubes and even the word sex spelt out in each letter within individual ice cubes. Luton suggests that wilson persuades or massages the reader - he first makes us look for letters and suggest diagonal for X's. We are seeing what the images is trying to provide we are seeing what he is telling us. Making us believe that there are in fact some subliminal messages. Once he has lured us in convincing us that the word sex appears, He uses more direct forms of persuasion and imagery by saying that there are lips in the bottom of the glass and faces in some other parts of the glass which makes us believe that there is ultimately a form of subliminal message. 

Some more subliminal images 

Cereal box: Development stage 2

Photoshop stage

The first thing we ha to do was import our scan into Photoshop. Once we had done this we continued by creating a layer for the scan, we cropped the scan so that we weren't working with a large area or paper this made it easier to control our scan and manoeuvre it around our page. Once we had it set up we used the Levels tool under the Adjustments bar to make our pencil line stand out. We achieved this by using the sliders to make the pencil lines stand out from the white background. This would make it easier to work with later on in Illustrator.

Illustrator stage 

We then imported the net we would use as a marker for our own rectangles. We made the first rectangle 70mm by 105mm by using the options in the top bar of the reacting tool options. We duplicated this movement several times for the tabs and the different faces of our box. This was a quick and simple way of creating our net instead of creating the net from scratch by ourselves. 

Once we had our net we placed our scan into an area of the net. Mine wasn't the correct size which is why I had problems with scaling, I therefore decided to create the Illustrations separately and then scaling them up so they fit better inside the rectangle of my net. 

I used the Pen tool to create my character and the various line strokes. I used different colours that I tried and decided that this one was the best. This was my completed front cover until I realised that I had missed the S off of BOLTS. I went back to Illustrator and added this to the title. I then made a pattern while I was back in Illustrator which I felt made my design look a lot more interesting and pleasing with the concept I had.

This is my completed net that I will print out and put together, I have added pattern onto my design in the style of nuts and bolts just to make the design look more interesting and make it fit in with the concept of the name of the cereal more. I am happy with how the box has turned out now it has been vectorised, the pattern and the Illustration work well together in creating a new cereal name concept which I feel is fun and relates to a younger target audience. 

Pete's Lecture: Firms

Partnership: is where 2 or more people get together with the intent of supplying a good service.

. These are easy to start, as soon as you set up and agree on where you want to go you can start your partnership. 

. As a partner you will become liable for each others debts.

. Often partnerships would develop with one party having the money, the other would be the trader and have all of the ability. 


 Libity Liability Firm: This is an incorporated firm or company, what you put in you get back. If you put £10,000 into the investment then you are entitled to that amount. However, to ensure the potential investors were protected against various criminals, con-artists,fraudsters. Limited liability firms had and still must do certain things...

1. Publish what the firm is about
2. Publish annual returns (Losses Profit) 
3. Lodge this data with companies house (Government run repository) 
4. Have the accounts of the firm independently audited


Starting an LTD firm

Buy one "Off of the peg" from a solicitor. 2 weeks later you will be up and running.
Stopping a Ltd firm is more difficult. This firm in the eyes of the law is a person in their own right, what is the firms is the firms and not yours. You do what is best for your firm not yourself.


Issues of debt

All firms have a degree of debt. In essence they use other peoples money make a profit and then pay them back obviously keeping the profit that they have just made.

To manage debt effectively you must be able to manage costs. 
You MUST control money flows, 
You MUST know what has been spent on what, 
You MUST have a very good idea of what is going to be spent on what. 

Personal creations: Vector islands

These are some designs I have created for a concept I came up with myself for floating islands. I made these by using circles and the pathfinder tool on Adobe Illustrator to cut out sections to create the basic shape of the island. I then used my own small Illustrations I made with different colours to create more or a scene on my floating island. I have since put these on my Facebook page which I have created for Juhasz Design. I am hoping to expand this page and make some more prints like these and sell them as a way to grow my status as a graphic designer. This is also the work i enjoyed creating so doing something I enjoy is what counts for me. 

Workshop week: Christmas card

Joshua Juhasz Unhappy Elf from Josh Juhasz on Vimeo.

Just a quick animation I created in workshop week in Sara's christmas card workshop. I chose to create this simple animation. I thought that the use of simple vector techniques would add to the simpleness and the comedic effect of the elf having snow fall on his head. I wanted to create something that was funny rather than festive which I felt worked well because it stood out from the rest. I really enjoyed making this in the workshop and I feel that using vectors like this os definitely my strength when it comes to animation. 

Workshop week: Cinema 4D

Globe from Josh Juhasz on Vimeo.

This is the very first time I have ever done anything to do with cinema 4D. Using dots and spheres I created this globe looking effect by using various techniques and methods in Cinema 4D. We "Cloned" 1 dot and edited the setting so that the dots would be in a cubic shape, after this we made another sphere and used the "Mograph" tool in the top bar we clicked on "Effector > Shader" this made the dots go around the sphere itself and created this effect. We changed various other settings like the colour of the dots by using the material tool. We got this open by double clicking in the rectangular space below the timeline in Cinema 4d. Once we had all of our settings set up we imported an image of a ma of the world and dragged it into the sphere. We ticked some options which allowed us to make everything visible. Once we had ur settings and our globe complete we went to the timeline and made a new keyframe by clicking the small circle on the big sphere which everything was dragged onto, then we moved the timeline marker to the end of the timeline and clicked again, we changed the settings on the sphere to say 360 degrees (It was on 0) this made our globe rotate and animate. 

Since that this was the very first time i have every used Cinema 4D I am happy with the outcome, the overall effect is pleasing and I really like how everything look 3Dimensional which makes a change since i am used to working with more flat areas of design such as Illustrator and InDesign. Overall I think that I liked this so much because it's something completely new, I'm going to try and use Cinema 4D more in the future I have really enjoyed this workshop and the outcome that I 

have created.

Further Research: Rotoscoping Examples

Alameda - New Leaf from LEGWORK on Vimeo.

What they say: "Alameda's video for the track New Leaf has truly been a labor of love for us. We started the project nearly two years ago as a way to explore new animation techniques, specifically digital rotoscoping over 3D animation. The goal was to combine the hand-made feel of painting with the perfection of 3D camera movement and environments. We quickly learned how much time and focus is required to create a style like this."

What I think: After I completed my rotoscoping project I found that it was something I was very interested in, I therefore decided to research more into rotoscoping techniques and different ways it's utilised. This was my favourite rotoscoping video that I found on vimeo by Alameda. "New Leaf" is a story of a wolf family over the winter and the dads fight to find food for his family. This is all told in the fall of a "New leaf" which to me signifies the start of a new season for the wolf family. The whole composition has been put together nicely and the music and animation work well together to tell the story of the wolf and his fight to find the food. The use of drawn objects and 3D camera work is an amazing comparison which works very well together. I love this rotoscoping technique and is something I definitely would like to re-create in future projects. 


Obviously here i have done some further research into the rotoscoping area of animation after the workshop, it's something that I am interested in pursuing and something that I want to find more about.