Cereal Box: Initial sketches

First we started to sketch some basic character ideas, most of us went with animals of things for our characters as this was easier and more recognisable than a human character. I started by creating basic flat pencil drawings to get my ideas down on paper to start with, this gave me a better platform to be able to build by better ideas on. Out of these very rough sketches I found that my sketch that I could do the most with was my Robot sketch. I already had a cool name in mind! 

Once I had chosen my Character I then worked on making the character looking more dynamic and lifelike, I did this by sketching my character in more poses and action shots. This as a whole made the design a whole lot more interesting and made my thought process on the cereal box a lot clearer. It was also important that we include the bowl of cereal into the design as this is what it was advertising. I also added headphones and made the robot a lot more modernised to todays society. I felt that kids would be able to relate to this more as the robot could be stereotyped as being "cool" since he's wearing headphones and is up to date with new technologies. 

This was the initial layout stage, where we took our favourite sketches and put them into practice on a layout for our cereal boxes. We also added the names of our cereals along with out characters in different positions to find out favourite layout. I looked at some other characters on cereal boxes like Coco pops and Frosties to see how they played out their designs. I took this on board and began to design my own. 

Here are some more finalised pieces of initial ideas, I have used two different designs that I have brought forward from the initial and rough stages to see which one I prefer; I think as a whole the one on the right works the best. The interaction between the character and the name of my cereal seems to be more legible and distinct. I also feel that the space on the box is used up well and more design is being shown rather than just my character holding a bowl. I think there is more room for development in this design and I feel that I can do more at the computer stage on Adobe Illustrator to improve this layout and design. I also need to think about working with colour and how the colours work together on the design itself. Once I have done all this I can start to create my cereal box itself and begin to create a net.