This is the first things first manifesto that we read in our seminar, we were asked to read the manifesto and pick out key words and phrases that matter the most to us and resonate with our practice. After I read it I identified that the manifesto was all about how designers talents are wasted in the present on toothpaste commercials and advertisements that don't really matter that much. The manifesto is saying that we could be doing better things, more important things which put our talents to better use. Why can't we work on environmental and political problems instead of making advertisements and posters for "Dog food".
The manifesto means a lot to me because I believe the same, that we as designers are forced to waste our talents on things that don't really matter too much. At least not as much as wars and environmental issues. Marketing and branding designs are becoming too infested, and we deserve to be put to better use.
This is the next process we went through, a process called "Radication". Where we erased things that didn't matter to us and things that we wouldn't want in our own manifesto. I erased quite a lot and found that the paragraph I kept the most intact was the second paragraph where we talk about how we perceive design and how we could be doing much more important things. This is the paragraph which effects me the most and the one that I wanted to keep the most of. In one paragraph I removed all of the words apart from "Consumerism is running uncontested", I felt that this phrase sums up perfectly how we the technology generation are focused on consumerism we are brought up with advertisements shoved in our face and forced onto us by brands. It's about time that this consumerist generation started thinking for themselves and started to look at design not for it's advertising techniques but for its design and artistic merit alone.
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